You are in for a treat this month!
January 2022 Issue
BRAND
Branding your products & packaging by Tam Goldsmith, The Brand designer.
A brand in a day by Sapna Pieroux.
Set the scene by Fi Campos.
The Brand You Insider by Emma Downey.
BUSINESS
From concept to selling internationally with Cara Sayer (Snoozeshade).
Revolutionising the snacking industry with Gracie & Sophie (Squirrel Sisters).
SEO for retailers by Silvia Del Corso.
Wholesales 101 by Therese Oertenbald.
Selling on Amazon by Vicki Weinberg.
Make your product famous by Jessica Morgan.
Product description that sell by Rebecca Heyes.
Selling on multiple channels by Catherine Marche.
BIZ GIRLS… are celebrating!
Charlotte Carter from Carter
Lea & George from Louis & Co Maison
Amy from Homemade by Amy
LIFESTYLE
Brain fog – The peri-menopause by Sam Palmer.
How to avoid burnout by Ify Akpuaka.
Subscribe before December 20th to receive the current January issue.
** All subscriptions past December 20th will receive the February issue **
We believe knowledge is power. And by sharing our knowledge we are sharing our power as women.
Brand You Magazine is a one-stop destination for female business owners around the world to come together and create unlimited success in their business and their life. We promote a world where creative women are empowered to come out of the shadows and be fearless in their pursuit of creating a successful business and brand. Be inspired by women who have boldly designed the business and lifestyle they always craved. Are you ready to do the same?
Our magazine will give you that scalp tingly, goosebumpy feeling that you only get when you find people who are perfectly aligned with who you are.
Elena Brennan – Bus Stop Boutique
Can you tell us a little about you Elena? What is a Brit doing in Philadelphia and what’s your business all about?
I’m Elena Brennan a shoe designer, and the owner of BUS STOP Boutique in Philadelphia. London-born, I was whisked off my feet by an American (the first American I had ever dated).On my first visit to the States, he proposed to me, 5-months later, we got married in St. John’s Wood on a snowy romantic Valentine’s Day. Unfortunately we are no longer together, but I have a 32-year old son and two beautiful granddaughters. After a 27-year career in advertising and marketing, I felt I was ready to venture out on my own. Being a single mother, I waited until my son’s 18th birthday, so when I was 48 years old I became a female entrepreneur and opened my shoe boutique, and I haven’t looked back. It’s never too late to change careers! In 2015, I felt I was ready for the next phase in my business and I started designing my own shoe brand BUS STOP X.
You have a physical boutique in Philadelphia so what made you also want to create an online shop?
The Covid-19 pandemic really forced me to create an online shop. When you have to temporarily close your brick and mortar (which is the scariest thing I have ever done) it’s all about survival. I worked extremely hard during lockdown on my SEO and to build my online presence to what it is today. Some good things did come out of Covid!
Since launching your online shop, what has been the impact on your business as a whole?
The impact of having an online shop is huge. I now sell my shoes all over the USA and Internationally too. I love it when I go to sleep and wake up to orders — I sell shoes in my sleep! 2022 will be BUS STOP’s No.15 Birthday, so the online platform will take my business to the next level.
You’ve been subscribing to Brand You Magazine for a few months now, how are you enjoying it?
I absolutely love the magazine, there’s really nothing else quite like it. I look forward to reading my subscription every month and being introduced to like-minded female business women. And even though, I’m in the States I get to enjoy the digital version.
What Our Readers Say...
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Create, grow and nurture a business and brand that is driven by your unique story; practical tips and advice, inspiration, methods for building a personal brand, new ideas and stories of other women just like you, so you can weave their successes into your own story.
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Fast actionable tips, inspiration from some of our best contributors, and all the most important news from both the Brand You Team and the world of business are waiting for you over on our blog. Go on, grab a cuppa, have a read and get inspired!
Parenting A Young Child And Running A Business
Is it possible to truly have it all? Having a career and caring for children are usually two distinct areas that do not often mix. This is because they are two full-time jobs, which means that most of the time, a parent would either choose to...
Fear Of Failure – You’re Not Alone!
[vc_row][vc_column][vc_column_text] Do you often wonder how you drifted into this job, relationship, life? Well, it's time to tune in and set your goals! Football manager Jose Mourinho once said “For me the most important thing in my life is love … if you are not in love...
Your Story Your Brand
What’s your brand? What’s your story? And how do they come together? What’s your brand? Your brand is what makes you unique. It’s what sets you apart from anyone else who does something similar to you. It's how you present yourself, how you communicate and how you...
Making New Ideas Work
The beauty of running a small business is the rapidity of the decision making process. Here’s an idea! Great, let’s do it! And it’s done. No approval by long-winded committee. No submitting a proposal in writing. Think it, do it, get it done. However, I have...
12 Top Tips For Improving Your Website In 2021
It takes around 50 milliseconds for an user to decide whether they want to stick around or leave your website. Clearly, first impressions matter: that’s why it’s so important to continuously improve your website. And the good news is that it doesn’t have to cost the...
Interview With Jessica Lohmann On Ethical Brand Marketing
We had the pleasure of speaking to Jessica Lohmann of Ethical Brand Marketing. Jessica is passionate about using business to contribute to a higher purpose; be that climate change, women's rights, immigration or wildlife conservation. Together, we discussed how it is not only possible, but...
Each month, we’ll announce the new magazine issue and its amazing contributors. We’ll highlight our readers, new guest blog posts, share upcoming events, news, competitions and special offers from Brand You…and much more!
You’ll be all “hold everything, the Brand You Newsletter has arrived!”
In this episode, Emma Downey chats with Olivia, brand photographer and Editor-in-Chief of Brand You Magazine. We discuss:
The importance of brand photography for your gorgeous small business, beating those photoshoot nerves, pivoting after Covid hit, how she built brand awareness for her magazine and how she found her target audience and the evolution of Brand You Magazine.
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In this episode, Tammi is joined by Olivia Marocco – brand photographer at her business Brand You Photography, and founder of Brand You Magazine.
Olivia shares her business journey from chasing a passion as a photographer to successfully building three businesses in the last 15 years.
Listen in as Olivia talks openly about how her love of adventure inspired a career change, and how she developed from a self-taught events photographer to launching a successful magazine for small business owners, all whilst splitting her time between two countries.
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In this episode, Emma Downey of Women Who Do chats with Olivia Marocco, founder and Editor-in-Chief at Brand You Magazine and her two guests Gemma Storey from Infinity Creative and Sarah Gray from Sarah Gray Styling.
We talk about our own personal style, what we love about Brand You, our dreams for 2022 and get to know each other a little better.
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In this episode, Hentiette Danel invited Olivia to share her story about how she decided to start her magazine and I know it will inspire you so much, that you can also make the unthinkable happen.
We talked about the creative conceptual journey of a magazine, how to plan and organise with contributors, what the editorial process should look like, how to accumulate subscribers, brand ambassadors and fans and some of the difficulties you might face and how to overcome this.
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Have you ever won or been a finalist in an awards programme? Do you need some ideas and clarity on what to do next to leverage this for your business? Learn from a panel of experts about how you can maximise awards to gain more exposure, earning you more customers. Business Awards are just one of many components which build your profile as an expert in your industry. The higher your profile, the more successful your business will be. Awards open doors for you and can present you with so many opportunities.
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